A Scalable Framework for Event-Based Tracking of Digital Products

The analytics of our comparison platform had become too messy to be useful; we started from scratch and developed a robust approach to decide what events and properties to track and how to name them.

Pascal Briod
Monito Stories
Published in
5 min readOct 21, 2020

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Each event triggered on our web-app is a combination of an “Object” and “Action” and contextual “Properties” — Image by author

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Pascal Briod
Monito Stories

Social Entrepreneur / Co-founder and Head of Product at Monito (@Monito).