We went from 3 to 20 employees. Finding the right people to hire is tough. Convincing the right people to join your company is even tougher.

The analytics of our comparison platform had become too messy to be useful; we started from scratch and developed a robust approach to decide what events and properties to track and how to name them.

Each event triggered on our web-app is a combination of an “Object” and “Action” and contextual “Properties” — Image by author

Pascal Briod

Social Entrepreneur / Co-founder and Head of Product at Monito (@Monito).

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